US EditionFrom Mobile Studios to Parody: Five Ideas for Experiential Upfronts
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From Mobile Studios to Parody: Five Ideas for Experiential Upfronts
From its roots as a critical television advertising commitment exercise to, now, a showcase of new and returning series across linear and streaming platforms designed to dazzle advertisers’ media-buy strategies, the Upfronts today are a competitive landscape. For many brands, it’s an opportunity (or an imperative) to break away from a traditional presentation format and lean into something experiential. Take Adobe, which took to the New York Cit…
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