US EditionFrom Miles to Market: The Rise of Runner-Founded Brands Changing the Game
VIRGINIA, UNITED STATES, JUL 14 – Runner-founded brands address market gaps by creating inclusive communities and performance apparel with over 25,000 members in the Endorphins community, industry leaders said.
- Beginning their preparation for a 50-mile race in New York City, Tyler Swartz along with his close companions initiated group training sessions that laid the groundwork for a supportive running community.
- This group inspired the creation of Endorphins, which grew into a community of over 25,000 runners and held an NYC Marathon pop-up event.
- Runner-Founded brands like Rabbit and Black Girls RUN! emerged to fill gaps in running gear and culture, offering products and communities not addressed by giants Nike and Adidas.
- Rabbit launched via Kickstarter, funding in less than a day to validate its focus on better-fitting, high-performance women's apparel, while DeVreese said, "It's about grinding day in and day out."
- These runner-led initiatives suggest a shifting market where authentic understanding and community drive significant growth and competition in the running apparel space.
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Leaning Left1Leaning Right1Center8Last UpdatedBias Distribution80% Center
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C 80%
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