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From Kashmir to Reels: The Localisation of Jihadist Propaganda in Indian Digital Spaces
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From Kashmir to Reels: The Localisation of Jihadist Propaganda in Indian Digital Spaces
Jihadist networks are targeting India by shifting from predominantly Kashmir-centric, Urdu-language long-form content toward Hindi and regional-language short-form videos on platforms such as Instagram, YouTube, and WhatsApp. This localisation strategy uses algorithmic amplification and domestic grievances to increase its reach and widen its target audience. The uptick in Hindi content is significant because only around 4–5% of India’s populatio…
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