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IKEA's 'Halloween Essentials' Transforms Soft Furnishings Into Shields
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IKEA's 'Halloween Essentials' transforms soft furnishings into shields
IKEA has launched an integrated campaign to prove that it’s there for its customers for every jumpscare this Halloween. ‘Halloween Essentials’, created in collaboration with boutique creative agency INGO, puts some of the iconic brand’s products – the SMÅNUNNEÖRT duvet cover, the KLOTSTARR cushion and MYRULL throw – front and centre across every execution. The […] The post IKEA’s ‘Halloween Essentials’ transforms soft furnishings into shields ap…
Also in 2025 brands again use the worldwide Halloween fever for striking marketing campaigns. HORIZONT shows ten campaigns, which convince with original stagings, creative product launches and courage to absurd.
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