From France, with Love: Louis Vuitton Returns to the Track with a Luxury Classic Car Rally
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The renowned French fashion house Louis Vuitton is dusting off its historic leather suitcases and returning them to where it all began: the trunks of classic cars. The company has officially confirmed the return of its historic car rally, now called the "Dolomites Classic Run." The prestigious event will take place this September, just before the start of the Italian Formula 1 Grand Prix. For the super brand, this is not a new marketing gimmick,…
600 kilometers along passes, mountain laces and lake edges, for 25 old cars and their owners: the start of the Louis Vuitton Dolomites Classic Run will be given on September 1st from the Villa Pisani in Venice, at the very place that had hosted the arrival of the Classic Serenissima Run, last edition in 2012. Fourteen years of silence. A return that has nothing to do with a house whose relationship to the automobile is not dated from yesterday. …
The maison rescues the iconic Classic Run 14 years after its disappearance, a new way to unite travel, automobiles and art to continue writing its history.
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