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From Football as Conversation to Football as an Emotional Connection
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In a year where football dominates much of the cultural and commercial conversations, brands face an increasingly complex challenge: finding a way to stand out in the midst of an avalanche of similar messages. Thematic promotions, sponsorships, special activations and sport-inspired campaigns are part of a constant competition to attract the attention of consumers. Faced with this scenario, MAJA Sportswear decided to take a different route. Inst…
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