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From Data to Action: the Formula that Led Mexico to the DES 2025 for a Marketing that Does Work

Summary by Revista Merca2.0
In this edition, Mexico was chosen as a guest country, and t2ó Mexico was an active part of the program as a sponsor, highlighting for its strategic marketing approach that connects data, media and technology to generate real business value. As part of the event, Karla López, Managing Director of t2ó Mexico, participated in a keynote along with Álvaro Sánchez, Managing Director of Future is Tech: FiT, both part of the t2ó ONE group. In this sess…
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In this edition, Mexico was chosen as a guest country, and t2ó Mexico was an active part of the program as a sponsor, highlighting for its strategic marketing approach that connects data, media and technology to generate real business value. As part of the event, Karla López, Managing Director of t2ó Mexico, participated in a keynote along with Álvaro Sánchez, Managing Director of Future is Tech: FiT, both part of the t2ó ONE group. In this sess…

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Revista Merca2.0 broke the news in on Friday, June 20, 2025.
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