From Coffee to Hotpot, Brands Race to Grab a Bite of China's Growing Burger Market

From coffee to hotpot, brands race to grab a bite of China's growing burger market

Burgers are having ​a moment in China, with budget-conscious diners and smaller households turning the humble sandwich into one of the country's hottest fast-food battlegrounds, drawing ‌in everyone from global restaurant chains to hotpot operators and coffee brands. Yum China's Pizza Hut Burger Bar format, in which a burger counter operates alongside an existing Pizza Hut restaurant, expanded to over 200 outlets in six months, the company said …

Why burgers are suddenly everywhere in China

Global giants fight for a bite of China’s burger market as budget-conscious diners and changing eating habits fuel a new fast-food obsession.

China's burger market heats up as brands chase value-conscious consumers

Restaurant chains from Pizza Hut to Haidilao are expanding aggressively into China’s burger market. The shift reflects demand for cheaper, portable meals among smaller and more cautious households.

From coffee to hotpot, brands race to grab a bite of China’s growing burger market

By Sophie Yu and Casey Hall BEIJING, Aug 17 (Reuters) - Burgers are having a moment in China, with budget-conscious diners and smaller households turning the humble sandwich into one of the country's hottest fast-food battlegrounds, drawing in everyone...

Beyond McDonald’s: From coffee to hotpot, China’s growing burger market draws brands racing for a bite

The niche Western import is turning into one of the most hotly-contested segments of the country’s restaurant space Read more at The Business Times.