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From California to Turin: Italians Set to Ride Sundek’s Wave

Summary by Wanted in Milan
BasicNet Moves to Acquire Sundek: A New Chapter for the Iconic Swimwear Brand BasicNet, the Turin-based group behind brands like Kappa, Superga, and Sebago, is nearing the acquisition of Sundek, the historic swimwear label famous among surfers worldwide. According to La Stampa and Fashionmagazine.it, negotiations are at an advanced stage, although BasicNet has issued no official comment so far. Sundek, founded in 1958 in San Francisco, became a …
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Wanted in Milan broke the news in on Friday, April 18, 2025.
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