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From booksmaxxing to looksmaxxing: Why the viral trends concern some mental health experts

Summary by CNBC
People are self-optimizing everything — protein, skincare, fitness — to such a degree that "maxxing" is one of social media's most popular suffixes.

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From booksmaxxing to looksmaxxing: Why the viral trends concern some mental health experts

People are self-optimizing everything — protein, skincare, fitness — to such a degree that "maxxing" is one of social media's most popular suffixes.

·Englewood Cliffs, United States
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chip.dechip.de

Men's Beauty Madness: Expert Warns Against New Looksmaxxing Trend

Perfect Jawline, defined muscles, more masculinity: Our expert reveals what's behind the trend looksmaxxing – and why it can become dangerous.

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CNBC broke the news in Englewood Cliffs, United States on Saturday, July 11, 2026.
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