From bayous to the Rose Parade: Louisiana's big plans to keep tourism booming - American Press

From bayous to the Rose Parade: Louisiana's big plans to keep tourism booming - American Press

Louisiana’s leisure and hospitality industry is thriving, drawing in 45 million domestic and international travelers in 2025. This steady growth — up from 44.5 million in 2024 — signals a complete post-pandemic resurgence for the Pelican State. To keep that momentum moving forward, Lt. Gov. Billy Nungesser told the American Press on Friday that the Louisiana Office of Tourism will launch the “Follow Me to Louisiana” campaign later this year, an …