From Barbie to Bots: Mattel Joins Forces with OpenAI to Reinvent Toymaking

From Barbie to Bots: Mattel Joins Forces with OpenAI to Reinvent Toymaking

What is Mattel, a toy company, going to do with artificial intelligence? That’s the question toy fans have been asking since last Monday’s OpenAI Developers Conference. OpenAI—the company behind ChatGPT and the AI video-generation platform Sora 2—announced a new partnership with Mattel to explore how artificial intelligence can speed up the toy design process. The post From Barbie to Bots: Mattel Joins Forces with OpenAI to Reinvent Toymaking ap…