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From a Home Workshop to the First Million Dollars: How This Urban Clothing Brand Chosen by the Trap Was Born

Summary by El Cronista
"We did not want to continue in administrative jobs or sell other people's clothes: we wanted to dress with what we really liked. So, in the middle of the pandemic and with just $400, Shaka was born without a long-term plan, but ambition," says Federico Vernengo, owner of the brand. With that initial capital and living of his house as a workshop, Federico and his partner Axel Dodds launched a project that, in a few years, began to be made a plac…
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El Cronista broke the news in Argentina on Friday, May 30, 2025.
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