Fresno State Athletics Creates New Media Rights Entity

Fresno State Athletics creates new media rights entity

A major change for Fresno State Athletics as the university is leaving Learfield Sports, a third-party rights holder, to keep those rights in-house.

Fresno State Shifts Radio Home, Launches New Media Rights Venture

Fresno State sports are changing radio stations and the way the school will sell its media rights. “I’m not signing a 15-year deal — the president’s not signing a deal — with companies that don’t believe in Fresno State. We’re done taking 50 cents on the dollar. I inherited some revenue contracts here that are just horrendous.” — Garrett Klassy, director, Fresno State athletics Football and all other sports will air on ESPN Radio 1430 AM startin…

Fresno State moves off Learfield, signs media rights deal with local upstart company

Fresno State is putting its media rights in the hands of a local company with the university’s deal with Learfield Sports set to expire.  Fresno State Athletics announced on Tuesday that it will partner with Bulldog Sports Enterprises, led by local radio station owner and former Bulldogs football player Chris Pacheco.  The big picture: The new deal allows Fresno State to retain its control of the university’s intellectual property and brand asse…

Fresno State changes its sports marketing model after decades

Fresno State Athletics announced the launch of Bulldog Sports Enterprises, a locally based multimedia rights and corporate agency, marking a major change in how the program approaches revenue generation and business operations, the athletic department announced Tuesday.  The new entity, known as Bulldog Sports Enterprises (BSE), will replace Fresno State’s third-party multimedia rights model — under contract with Learfield Sports for about 20 ye…

Fresno State Athletics Launches Bulldog Sports Enterprises to Lead New Era of Local Growth and Innovation

Fresno State Athletics today announced the launch of Bulldog Sports Enterprises (BSE), a new locally based multimedia rights and corporate partnerships agency that will represent Fresno State Athletics in a bold new chapter of growth, innovation, and Valley-first alignment.