US EditionFrench department store BHV to open new Shein stores in more French cities
Shein targets shoppers outside major cities with 500–1,000 m² stores in five provincial BHV locations, adjusting pricing and offerings to reduce customer frustration.
20 Articles
20 Articles
The ultra-fast fashion platform settles on Wednesday 25 February in five department stores renamed BHV of the region, including that of the prefecture of Maine-et-Loire. A discreet opening that contrasts with the offensive move of the brand into the Parisian mother house last November.
After the very controversial opening of its first physical store in Paris last November, the Chinese giant of the ultra fast-fashion Shein arrives this Wednesday 25 February in five French cities. Find out which ones.
French department store BHV to open new Shein stores in more French cities
French department store chain BHV plans to open Shein physical shops in five other French cities on February 25, the Chinese online fast-fashion retailer and BHV's owner Societe des Grands Magasins (SGM) said on Tuesday in a joint statement.
BHV to open new Shein stores in more French cities
French department store chain BHV plans to open Shein physical shops in five other French cities from tomorrow, the Chinese online fast-fashion retailer and BHV's owner Societe des Grands Magasins (SGM) said today in a joint statement.
The boss of the SGM group had announced, in mid-November, the postponement of these regional openings, in the midst of a media storm after the discovery of sex dolls with the appearance of girls and category A weapons on the site of the online sales giant.
Coverage Details
Bias Distribution
- 55% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
