US EditionSfr Sale: Free Would Like to Pocket All of Red
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Orange, Free, and Bouygues have engaged in a game of poker, with none other than SFR at stake. Altice, the parent company of the red-square operator, wants to sell it at the best possible price and is raising the stakes. The situation should become clearer by this fall, but in the meantime, each side is trying to pull the wool over its eyes.
As the discussions between Orange, Free and Bouygues Telecom over a takeover of SFR accelerate, preliminary negotiations are stalling on several strategic points. On the front line: the fate of RED by SFR, which Free would aim to own alone, Bouygues Telecom is hostile to it. The judicial green light for debt restructuring [...] The Free article would like to buy out all of RED by SFR and some of SFR's premium subscribers, but it makes teeth grow…
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