US EditionShein Hit with Complaint From EU Consumer Group over 'Dark Patterns'
- On Thursday, BEUC, a European consumer rights organization, formally lodged a grievance with the European Commission regarding Shein’s use of manipulative "dark patterns" on its app and website.
- The complaint followed the European Commission's notification to Shein late last month about breaching EU consumer laws via manipulative design tactics that pressure customers.
- BEUC's report detailed Shein's use of countdown timers, infinite scroll, frequent notifications, pop-ups warning customers about lost promotions, and gamification to drive purchases.
- Agustin Reyna, BEUC's director general, explained that fast fashion relies on high sales and widespread consumer demand, which these manipulative design tactics aim to drive.
- Shein is under EU scrutiny and faces potential fines if it does not address concerns, while BEUC urges broader regulatory action to reduce aggressive sales tactics across online retail.
62 Articles
62 Articles
After the anger of the French traders at the beginning of the week, about 20 consumer associations filed a complaint on Thursday 5 June with the European Commission against the shortcomings of the Chinese clothing company.
Consumer group accuses Shein of manipulating shoppers with 'dark patterns'
A consumer organization filed a complaint with the European Commission on Thursday against online fast-fashion retailer Shein over its use of "dark patterns," which are tactics designed to make people buy more on its app and website.
'Dark Patterns': Shein taken to court by consumers org for tactics for bumping sales
Pop-ups telling customers they risk losing promotions if they leave the app, countdown timers that create time pressure to finish a purchase, and infinite scroll on its app are some methods Shein uses that could be considered "aggressive commercial practices"
They denounce the "controversial practices" of the fast fashion giant, already pinned by an investigation by the European Commission in May.
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