FPSA - The Shift Toward Natural Colors: What the FDA’s Push Means for Food Manufacturers

FPSA - The Shift Toward Natural Colors: What the FDA’s Push Means for Food Manufacturers

Niveditha Ravishankar | Original Post         Key Takeaways: Regulatory and consumer pressure are rising: U.S. regulators are moving to phase out synthetic dyes like Red No. 3 and others, while 64% of consumers now prefer clean-label products with natural colors — making reformulation a growing expectation, not a choice. Natural colors present opportunities and challenges: Ingredients like beet extract and turmeric offer viable natural alterna…