FOX Television Stations and Nielsen Extend Multi-Year Measurement Agreement, Including Advanced Audiences

FOX Television Stations and Nielsen Extend Multi-Year Measurement Agreement, Including Advanced Audiences

Nielsen, a global leader in audience measurement, data, and analytics, announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across  all 17 of FOX’s…

Fox TV stations extend Nielsen measurement deal

Nielsen, the specialist in audience measurement, data and analytics, have announced a multi-year renewal agreement with Fox Television Stations for Local TV measurement across 18 of Fox’s owned and operated local markets in the US. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers and consumer […]

FOX Television Stations Renews Nielsen Deal for Local, CTV Metrics | Radio & Television Business Report

Nielsen has extended its partnership with FOX Television Stations in a new multi-year agreement covering audience measurement across all 18 of FOX’s owned-and-operated local markets. The renewal also includes continued use of Scarborough data for local market consumer insights, and the addition of incremental streaming measurement for FOX’s 17 Local Connected TV apps. Nielsen Managing Director of Local TV Paul LeFort commented, “Our long-standin…

Fox Television Stations, Nielsen Renew Measurement Pact

Multiyear renewal spans all 18 Fox markets and includes streaming measurement of local CTV apps