Four Discount Movie Days Coming in 2025 for Rebranded National Cinema Day

Theater Owners Announce Dates for Discount Popcorn and Exclusive Footage in 2025 — but No Cheap Tickets Yet

It could be a sign that exhibitors are feeling good about their recovery. In the late summers of 2022 and 2023, Cinema Foundation (a division of the National Association of Theater Owners) celebrated “National Cinema Day.” A promotion designed to goose movie attendance post-Covid,most theaters showed all films for $3 (2022) or $4 (2023). After skipping 2024, a version of it will return in 2025 — with some significant changes. Gone is the promis…

Four Discount Movie Days Coming in 2025 for Rebranded National Cinema Day

National Cinema Day, an annual event in which movie theater tickets are heavily discounted, is returning in 2025 with a new title and expanded programming that won’t confine the affordable festivities to one day. Retitled “@ the Movies,” the initiative — hosted by The Cinema Foundation, the non-profit branch of the National Association of Theatre […]

National Cinema Day Goes Bigger In 2025 - Dark Horizons

After skipping 2024, National Cinema Day will return in 2025 with an expanded offering and heavily discounted movie theater tickets several times across the year. Rebranded “@ the Movies,” it will feature a series of quarterly events to promote moviegoing throughout the year. The four events will be as follows: January 19th: National Popcorn Day This will offer customers half off the buttery snack and free upgrades. April 19th: Sneak Peek Satur…