US EditionFounder-Led Sales That Work: Ian Illig’s Playbook for Repeatable Revenue
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Founder-Led Sales That Work: Ian Illig’s Playbook for Repeatable Revenue
Ian Illig of Stompbox brought high-speed energy and tactical precision to his session on founder-led sales. Picking up right where Jeanette Rinshaw left off, Ian showed attendees how to translate a strong ICP into an actual sales strategy that doesn’t rely on luck or charm. Instead, it’s built on thoughtful structure, tight messaging, and an empathetic approach to outreach. Framing early-stage sales as a kind of “startup tour,” Ian laid out th…
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