Forrester Has some Dark Predictions for Agencies in 2026

Forrester has some dark predictions for agencies in 2026

More mergers, fewer jobs, principal media grows.

Forrester predicts agency mergers, job cuts & creator growth

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

Forrester: Agencies must slash staff and diversify or die - DecisionMarketing

Wannabe Don Drapers had better think again; marketing and advertising agencies are facing the biggest shake-up in their history, with the rise of technology – especially AI – forcing them to take on a raft of new roles with a significantly reduced workforce. That is the bold forecast from Forrester’s 2026 Marketing Agency Predictions, which reckons that “agencies are forgoing their franchise to act as agents on behalf of clients to become market…