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Formula One’s Female-Driven Consumer Boom

Summary by thestudentlawyer.com
Written by Humairah Khokhar Introduction In recent years, there have been several changes to Formula One. Arguably, the most impactful has occurred off the grid: the emergence of a new crowd. This article explores how an increasing female audience has emerged, and what impact they have had on Formula One’s contracted opportunities, notably attracting the advertising of female-oriented beauty and skincare brands. These include: Charlotte Tilbury,…
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thestudentlawyer.comthestudentlawyer.com

Formula One’s Female-Driven Consumer Boom

Written by Humairah Khokhar Introduction In recent years, there have been several changes to Formula One. Arguably, the most impactful has occurred off the grid: the emergence of a new crowd. This article explores how an increasing female audience has emerged, and what impact they have had on Formula One’s contracted opportunities, notably attracting the advertising of female-oriented beauty and skincare brands. These include: Charlotte Tilbury,…

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thestudentlawyer.com broke the news in on Thursday, February 27, 2025.
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London, England

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