Formula 1 Sponsorship Revenue over $2B in 2024, Closing on NFL

Formula 1 sponsorship revenue over $2B in 2024, closing on NFL

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in sponsorship revenue in 2024.

Formula 1 News: F1 surpasses $2 billion in annual sponsorship

Formula 1 accrued $2.04 billion in sponsorship revenue across the 2024 season, taking it one step closer to dethroning the NFL as the highest-grossing sport globally. Formula 1 is now … Read More The post Formula 1 News: F1 surpasses $2 billion in annual sponsorship appeared first on AutoRacing1.com.

F1 surpasses landmark $2billion sponsorship mark

Formula 1 accrued $2.04 billion in sponsorship revenue across the 2024 campaign, taking it one step closer to dethroning the NFL as the highest-grossing sport globally. Ever since Liberty Media’s acquisition of the commercial rights to the sport in 2017, F1 has seen a meteoric rise in terms of popularity, especially in the American markets. Last year saw the sport’s soaring popularity reach new heights as it breached the $2bn sponsorship mark fo…

Audi to create immersive experience during Formula 1 weekend in Montreal

Audi Haus Performance Art brings immersive experience to Montreal’s F1 Weekend (CNW Group/Audi Canada) Audi is collaborating with Montreal’s Iregular Studio to create an immersive experience during the Formula 1 weekend. It will be a free, three-day immersive experience open to the public from June 13-14 from 11 a.m. to 8 p.m., and June 15 from 11 a.m. to 5 p.m., at the Grand Quay of the Port of Montreal (200 De la Commune St. W.). The exhibit, …

Formula 1 sponsorship tops $2billion for the first time

Formula 1 has become a sponsorship juggernaut in recent years and new, independent research has shown that over $2billion was earned in 2024 with only the NFL now bringing in more revenue on an annual basis.A report from SponsorUnited shows that F1 and its teams generated $2.04billion last year, more than a number of established American sports leagues that had previously led the way in terms ...Keep reading