Viral Bride of "Forgive me, I do not accept" collaborates with Oxxo Peru

The Bride of Bagua went viral after rejecting her partner at the altar. Now it is image of brands such as Papa John's, OXXO and BCP in Peru.

Staff ed.- Elena Barrantes, known as the «fugitive girlfriend», has become a sensation on social networks and in the advertising world in Peru. After going viral for running away from her wedding with the phrase «forgive me all, I do not accept», several brands have taken advantage of its popularity. Companies such as financiers, Oxxo and hair removal clinics [...]

In the digital age, where trends change in a matter of hours and social networks dictate what is popular, brands have found in people who go viral a strategic ally for their marketing strategies. So we see in a new collaboration of Oxxo Peru that is creating content with the viral girlfriend “Forgive me all, I do not accept.” Collaboration with content creators that achieve instant fame has become a growing trend, allowing companies to connect w…