US EditionFord's enormous F-150 becomes unlikely part of Japan's efforts to woo Trump
- On Tuesday, President Donald Trump met Prime Minister Sanae Takaichi at Tokyo's Akasaka Palace, signing two agreements while a Ford F-150 pickup truck greeted him outside.
- Earlier this year, the U.S.-Japan trade deal cut tariffs to 15% from 25%, but Jim Farley, Ford CEO, said it gives Japanese automakers a `meaningful` cost advantage.
- Ford Motor Company announced it will increase F-150 and F-Series Super Duty production by more than 50,000 trucks in 2026 to offset losses from a supplier aluminum plant fire.
- Last week Reuters reported Sanae Takaichi finalized a purchase package including soybeans, gas and a fleet of Ford F-150s, but purchase numbers remain uncertain.
- Separately, Ford pulled out of Japan almost a decade ago, while a third of new cars sold last year were mini kei cars, and foreign brands made up 6% of sales.
37 Articles
37 Articles
Ford's enormous F-150 becomes unlikely part of Japan's efforts to woo Trump (Business)
Japan is filled with tiny white trucks that farmers and commercial workers use to lug their gear along the narrow roads of a nation smaller than California. But Japanese Prime Minister Sanae Takaichi had another, more substantial truck in mind as she looked to build rapport with visiting U.S. Presid...
Trump’s ‘Hot Truck’ Becomes Symbol Of Japan Trade Talks
TOKYO — Long associated with American ruggedness, pickup trucks such as Ford’s top-selling F-150 have now become a symbol of international trade talks, showing how far countries such as Japan will go to win over U.S. President Donald Trump.When Trump met Japan’s new prime minister and first female premier, Sanae Takaichi, in Tokyo on Tuesday, an F-150 was parked prominently outside the Akasaka Palace venue.Burly U.S. pickup trucks are a rare sig…
Japan welcomed Trump by turning the grounds of a palace into a car show featuring a Ford F-150 pickup truck
A Ford-150 pickup greeted Trump during his visit to Japan's Akasaka Palace for his meeting with the country's prime minister.AP Photo/Mayuko OnoJapan had a Ford F-150 pickup truck on display near their summit venue with President Donald Trump.Trump met with Japan's newly sworn-in Prime Minister Sanae Takaichi in Tokyo on Tuesday.In July, Trump said he would lower tariffs on Japanese goods to 15% from 25%.One of America's favorite trucks, the For…
The Independent
The Independent (US)How a pickup truck could become key to Japan’s plan to woo Trump
Yet Japan could face a big issue if the enormous vehicles are imported
Japan PM bets on this Ford pick-up to woo Donald Trump; ‘that's a hot truck’, says US President
During a visit to Japan, PM Takaichi showcased a Ford F-150 to strengthen ties with Trump, despite American cars facing challenges in the market due to local road conditions and consumer preferences.
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