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Ford Announces $30,000 Electric Pickup Truck Built in America

  • On Monday, Ford revealed plans to invest $2 billion in upgrading its Louisville Assembly Plant in Kentucky to manufacture electric vehicles beginning in 2027.
  • This investment supports Ford’s new EV strategy designed to compete globally against affordable electric vehicles from Chinese automakers.
  • The facility will manufacture a mid-level electric pickup with four doors, priced at approximately $30,000, utilizing a standardized EV platform and innovative production techniques.
  • Kentucky Governor Andy Beshear said the investment is one of the largest in state history and will secure 2,200 hourly jobs at Louisville Assembly Plant.
  • Ford’s investment in Kentucky and Michigan is projected to support close to 4,000 direct positions, a development CEO Jim Farley describes as a pivotal ‘Model T moment’ for the company’s electric vehicle division.
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MotorTrend broke the news in on Monday, August 11, 2025.
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