US EditionFord and Renault team up on cheaper EVs in a 'fight for our lives'
Ford and Renault will launch two small electric vehicles on Renault's Ampere platform to counter Chinese EV competition and reverse Ford's declining European market share.
9 Articles
9 Articles
Ford teams up with fellow automotive giant in bid to challenge Chinese rivals: 'We're in a fight for our lives'
Facing increased competition from Chinese automakers, Ford and Renault are teaming up instead of going at it alone. Reuters reported on the automakers' strategic partnership aimed at developing affordable electric vehicles in Europe. "We know we're in a fight for our lives in our industry," Ford CEO Jim Farley said ahead of the announcement, as relayed by Reuters. "There is no better example than here in Europe." Chinese manufacturer BYD recent…
Ford will produce two new models absent on the Renault AmpR platform. The collaboration announced this Wednesday (November 9th) is essential for the American builder - who wants to revitalize his presence in Europe. Jim Baumbick has been leading European operations since the beginning of November and, quoted in the British Autocar publication, has committed itself to "making and building cars in Europe for Europeans, designed by Europeans". As f…
Ford and Renault partner to build affordable EVs for Europe
Ford Motor Company and Renault Group announced a partnership on Tuesday to develop and produce two affordable Ford-branded electric vehicles for the European market, set for launch in 2028, as Ford confronts intense competition from Chinese automakers like BYD and SAIC Motor. Ford CEO Jim Farley described the situation facing the company as “a fight for our lives in our industry,” highlighting the urgency to maintain competitiveness in Europe. T…
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