Versant Is Betting Its USA Network Future on Women’s Sports Nights

For the Win: Why Versant Media Is Banking on the Heat Behind Women’s Sports

Sports anchor Elle Duncan was working for ESPN a few years ago when she heard then-college basketball star Aliyah Boston say that ESPN’s investment in women’s sports over 30-plus years has been transformative for female athletes, but not transformative enough. Boston wasn’t faulting ESPN; her point was that women’s teams and leagues need to be […]

Versant is betting its USA Network future on women’s sports nights

Courtesy of VersantVersant, the cable spinoff that separated from Comcast earlier this year, is betting heavily on women’s sports. Its newest wager is dedicating Monday and Wednesday primetime on USA Network to women’s programming year-round. Cynthia Littleton at Variety took an in-depth look at the strategy, speaking with USA Sports anchor Elle Duncan and Versant Media CEO Mark Lazarus. Littleton reported that Versant is using those two nights …