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For Caisse D'epargne, Mnstr and Jcdecaux Live Orchestrate Breast Cancer Prevention Campaign - the Media Leader En
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In partnership with JCDecaux Live, an interactive poster equipped with a payment terminal had for the first time in France made it possible to make a donation directly from a shelter in Issy-les-Moulineaux. The campaign had also been deployed online, on the ground and through creators, in order to raise public awareness and support the fight against breast cancer.
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