Focus Area 1c at the University of Tübingen: when Brands and Markets Meet Paragraphs
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What do Coca-Cola, Spotify and Adidas have in common? Right – not only a strong branding, but also exciting legal issues in their luggage. Questions like: Can a competitor use a similar logo? What happens when companies secretly discuss prices? And to whom does one actually belong a thought – or better: the melody that comes to your mind while showering? Answers to such (and many other) questions can be found in the focus area 1c at the Universi…
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