Flipkart May Add Food Delivery to Its Product Offerings
Kalyan Krishnamurthy said Flipkart will test the service before a wider rollout as the market grows toward $25 billion by FY30, Jefferies said.
- Walmart-Owned Flipkart plans to launch a food delivery pilot in Bengaluru within 30 days, marking entry into India's online food delivery market currently dominated by Eternal-owned Zomato and Swiggy.
- Flipkart Group CEO Kalyan Krishnamurthy told TOI the company prioritizes customer value over timing, stating, "There is no such thing as waiting too long" with solid execution.
- Jefferies estimates India's food delivery sector will grow to $25 billion by FY30, while Flipkart Minutes operates more than 800 dark stores to support the expansion.
- The entry challenges the existing duopoly of Eternal-owned Zomato and Swiggy, as 10-minute formats like Swiggy Bolt, Blinkit's Bistro, and Zepto Cafe reshape competition.
- Flipkart will evaluate the pilot's performance before deciding on a broader rollout, potentially utilizing ONDC to scale operations across India.
13 Articles
13 Articles
Swiggy and Zomato Get New Competition as Flipkart Announces Food Delivery Service
Flipkart is preparing to enter India's food delivery market, taking on Swiggy and Zomato after expanding its quick commerce business. Flipkart is reportedly set to launch its own food delivery service, expanding its competition with Swiggy and Zomato.
The Economic Times
Times of IndiaFlipkart may add food delivery to its product offerings
Flipkart plans to launch a pilot in India's online food delivery sector soon. This move aims to challenge established players like Zomato and Swiggy. The company will learn from this pilot before considering a wider national rollout. Flipkart believes a strong value proposition can disrupt the current market. This expansion follows their aggressive entry into quick commerce services.
Flipkart is getting ready to challenge Swiggy and Zomato, to launch food delivery service in coming weeks
Flipkart has confirmed that it will launch its own food delivery service in the coming weeks, marking its entry into one of India's most competitive online markets. The company plans a phased rollout before expanding nationwide.
Flipkart Set To Launch Food Delivery Service in Bengaluru, Eyes Zomato-Swiggy Duopoly
E-commerce behemoth Flipkart is poised to enter India's burgeoning online food delivery market, with a pilot programme set to launch in Bengaluru within the next month. This strategic move, confirmed by Flipkart Group CEO Kalyan Krishnamurthy, signals the Walmart-owned company's intent to diversify its consumer internet ecosystem and tap into a high-frequency service segment currently dominated by a well-entrenched duopoly. Flipkart Set To Launc…
Coverage Details
Bias Distribution
- 57% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
