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Flexibility vs. Exclusivity: Walmart and Costco Show Diverging Membership Strategies

Walmart is marking the fifth anniversary of Walmart+ by giving members more flexibility: starting September 15, subscribers can choose between the ad-supported Paramount+ Essential or Peacock Premium, included at no extra cost. Meanwhile, Costco has begun strictly enforcing early shopping hours exclusively for Executive Members. Together, these moves highlight two very different approaches to… Source
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Subscription Insider broke the news in on Sunday, September 14, 2025.
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