US EditionFixing Measurement - Basis Technologies
Summary by basis.com
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
Fixing Measurement - Basis Technologies
In this episode, Tameka Kee, SVP of Programming & Operations at the Coalition for Innovative Media Measurement (CIMM), joins Adtech Unfiltered to unpack the state of media measurement. From CTV to attention metrics and synthetic data to privacy compliance, Tameka explains how CIMM brings together platforms, publishers, agencies, and more to tackle the industry's most pressing challenges. Listen in for expert insights around why last-touch attrib…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium