FirstCry To Invest 167 Cr In Two Subsidiaries To Expand Business

FirstCry To Invest 167 Cr In Two Subsidiaries To Expand Business

Omnichannel kidswear brand FirstCry will infuse INR 146 Cr (about $17 Mn) in its ecommerce roll up business Globalbees Brands Private Limited. The investment will be made by way of subscription to preference shares of Globalbees in one or more tranches over the next 12 months, FirstCry’s parent Brainbees said in an exchange filing. Globalbees, the house of brands subsidiary of FirstCry, operates as a brand aggregator, acquiring, managing and sca…