US EditionFirst POP MART now Luckin Coffee: SpongeBob SquarePants’ viral collabs
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First POP MART now Luckin Coffee: SpongeBob SquarePants’ viral collabs
SpongeBob SquarePants, the long-running American cartoon, is not just one of the greatest sources for memes in the West, but also in China, for both memes and stickers. Its memetastic power has manifested this year with not one, but two SpongeBob SquarePants viral collaborations from POP MART and Luckin Coffee, two of the leading IP collaborators in the Chinese market. The two team-ups highlight a key difference in how Chinese netizens and memes…
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