Viant, Wurl Bring Scene-Level Contextual Targeting to CTV Advertising

Viant, Wurl bring scene-level contextual targeting to CTV advertising

(Graphic by The Desk) Key Points: Viant becomes the first DSP to deliver scene-level contextual targeting in connected TV. The Wurl partnership adds oRTB access to premium FAST inventory with Brand Discovery signals. Advertisers can align creative with specific on-screen moments to boost engagement and ROAS. Advertising technology firm Viant has announced a new integration with streaming platform Wurl that makes it the first demand-side platfor…

Viant and Wurl Partner on Scene-Level CTV Targeting and Measurement

The integration means that Wurl's BrandDiscovery’s contextual and emotional data now available via IRIS_ID

Viant Integrates with Wurl for Scene-Level CTV Targeting & Measurement

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a new integration with Wurl to become the first Demand-Side Platform (DSP) to deliver scene-level contextual intelligence across Connected Television (CTV). This advancement is powered by IRIS.TV’s IRIS_ID and enriched with Wurl BrandDiscovery’s unique streaming signals and proprietary scene identification. With this innovation, advertisers gain the power t…

Viant integrates with Wurl for scene-level CTV targeting

Viant Technology becomes first demand-side platform to offer contextual intelligence across connected television using BrandDiscovery signals and IRIS_ID. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

First-Ever Scene-Level CTV Targeting: Viant and Wurl Transform Streaming Ad Precision with 95% US Coverage

Viant integrates Wurl's BrandDiscovery with IRIS.TV for scene-level contextual targeting in CTV advertising. Partnership enables precision targeting across FAST inventory with 95% US adult coverage.

Viant Integrates with Wurl to Enable Scene-Level CTV Targeting and Measurement