Soccer-UEFA Unveils Multi-Market Tender for 2027–2031 Club Competition Rights

Protothema

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This is the first time UEFA has offered a simultaneous auction and four-year deals in more than one market.

Doble Amarilla

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UEFA and the joint venture UC3 launched the bidding process for the emission and commercial rights of European club competitions for the 2027-2031 cycle, in which they propose several changes to have a greater audience. Although the regulatory body did not formalize what changes will be coming, if it revealed that the Champions League 2027-28 will have a historic change: the defending champion will make the premiere of the competition and play a…

larepublica.co

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This is the first time that the European football governing body has offered a simultaneous tender for several markets and longer broadcasting agreements

SportsMarketing.fr

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For the 2027–31 round, the European confederation is focusing on an unprecedented pan-European call for tenders and a first pick-up format for the Champions League. An ambitious approach that illustrates its willingness to adapt to a rapidly changing market, dominated by streaming platforms, in the continuity of recent technological initiatives in sport, like the Alibaba Cloud x NBA China partnership, UEFA is also seeking to value international …