Finnair becomes first airline to go live with native order

Finnair becomes first airline to go live with native order

The airline industry’s transition towards modern retailing is moving forward as airlines start to adopt the industry-wide technology transformation from traditional booking methods like Passenger Name Records (PNRs) to ‘Offers and Orders’. The first major milestone in this industry-wide transformation was reached at the beginning of May, when Finland’s national carrier, Finnair, was the first airline globally to create a native order. This miles…