Finding an influencer with impact

Finding an influencer with impact

Partnering with local influencers enables news outlets to reach highly engaged, trusted voices within specific communities to foster greater trust. These influencers play a key role in bridging the gap between journalism and local communities, offering newsrooms the chance to connect with relevant audiences in ways that traditional — or transactional — engagement can’t. You may be wondering where to find local influencers that might be a good fi…