Amazon planning to extend Prime Day 2025 to a four-day shopping event
- Amazon plans to extend its Prime Day event to four days in 2025, as the team informed independent sellers that 'two days just wasn't long enough' for sales.
- This year marks the 10th anniversary of Prime Day, which has historically been a two-day event since its launch in 2015.
- Arun Sundram, a senior equity analyst, stated that extending the sale is a 'sensible move' to increase consumer engagement amid strong competition and economic uncertainty.
- In 2024, the Prime Day event generated $14.2 billion in sales, marking an 11.8% increase from the previous year, according to Adobe Analytics.
15 Articles
15 Articles


Amazon planning to extend Prime Day 2025
Amazon is reportedly planning to extend its two-day shopping bonanza this year.The Amazon Services team, according to multiple reports, sent a message to independent sellers, which account for more than half of Amazon's sales, that "two days just wasn't long enough" for its Prime Day in 2025. This year will mark the 10th anniversary of the event.The shopping event could be extended to up to four days, allowing the company and sellers to drum up …
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