Tourism Fiji Launches ‘Happy Hour For The Environment’ Via Havas

Fiji’s Loloma Hour – A Happy Hour For The Environment

Mumbai, April, 2025 – Fiji is redefining sustainable tourism with the launch of Loloma Hour, a first-of-its-kind initiative that invites visitors to spend an hour making a positive environmental, cultural, or community impact during their stay. Dubbed a ‘happy hour for the environment,’ Loloma Hour embodies the Fijian spirit of Loloma—acting with generosity, driven by love. Whether planting coral, restoring mangroves, or engaging in cultural tra…

Fiji launches 'Loloma Hour': A new sustainable tourism initiative

Fiji has introduced the world's first 'happy hour for the environment', encouraging visitors to swap cocktails for conservation efforts. Olivia Palamountain reports Fiji has launched an innovative sustainable tourism initiative called 'Loloma Hour', inviting travellers to dedicate an hour of their holiday to environmental, cultural or community projects. Launched on April 8, 2025, ahead of Earth Day, the programme reimagines the concept of 'happ…

The state invites tourists to devote an hour of their time to environmental and cultural conservation activities, with the aim of donating 5,000 hours in the first year

Tourism Fiji launches Loloma Hour campaign to promote sustainable tourism

Rate this post Fiji Tourism has announced the launch of Loloma Hour, a first-of-its-kind initiative that invites visitors to spend an hour making a positive environmental, cultural, or community impact during their stay. In a statement, Fiji says that as part of the campaign travellers can partner with resorts, hotels, and tour operators across Fiji to participate diverse sustainable activities spanning four key pillars including giving back to …

Fiji Introduces First-of-its-Kind Sustainable Tourism Programme: Loloma Hour

Fiji is launching a new first-of-its-kind initiative – Loloma Hour – inviting visitors to spend an hour making a positive environmental, cultural, or community impact during their stay. Dubbed ‘the world’s first happy hour for the environment,’ Loloma Hour embodies the Fijian spirit of Loloma: acting with generosity, driven by love. Whether planting coral, restoring mangroves, or engaging in cultural traditions, travellers can leave a positive m…

Tourism Fiji Launches ‘Happy Hour For The Environment’ Via Havas

Move over Palau Pledge, there's a new tourism initiative on a small Pacific island from Havas.