US EditionFiftyFlowers founder Liza Roeser reflects on disruptions, grit, and growing a floral empire
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FiftyFlowers founder Liza Roeser reflects on disruptions, grit, and growing a floral empire
On the most recent episode of The Female Founder Show, Liza Roeser, founder and CEO of FiftyFlowers, shares how a chance assignment in Ecuador with the Peace Corps sparked a two-decade journey to transform the floral industry. Roeser built one of the first online platforms for farm-to-door flowers, pioneered DIY floral kits, and now delivers to thousands of weddings weekly. According to Roeser, her leadership mantra remains simple: fall forward…
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