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FIFA World Cup: How Messi changed soccer in North America

Summary by rediff.com
The study, covering audience trends across the three host nations, found that Lionel Messi's debut for Inter Miami CF in the 2023 Leagues Cup drove a 173% leap in linear viewership compared with the tournament average.
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FIFA World Cup: How Messi changed soccer in North America

The study, covering audience trends across the three host nations, found that Lionel Messi's debut for Inter Miami CF in the 2023 Leagues Cup drove a 173% leap in linear viewership compared with the tournament average.

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rediff.com broke the news on Tuesday, June 9, 2026.
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