US EditionFeatured in TotalRetail: Consumers Are Facing Activism Fatigue: How Retailers Can Adapt
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Featured in TotalRetail: Consumers Are Facing Activism Fatigue: How Retailers Can Adapt
This article appeared in TotalRetail. Read it in full here. Just a few years ago, 73 percent of U.S. consumers believed brands should put a stake in the ground to represent their values. The rise of movements like Black Lives Matter played a key role in pushing brands to support social justice causes. Consumers would base entire shopping decisions on which brands aligned most with their values and retailers quickly recognized the importance of a…
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