US EditionFeatured in Retail TouchPoints: How Retailers can Find Balance When Consumers are Polarized on Social Issues
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Featured in Retail TouchPoints: How Retailers can Find Balance When Consumers are Polarized on Social Issues
This article appeared in Retail TouchPoints. Read it in full here. In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values. When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts, and social media feeds became filled with consum…
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