Father’s Day Spending to Hit Record $24 Billion in 2025, Survey Finds
- The National Retail Federation and Prosper Insights predict Americans will spend a record $24 billion on Father's Day 2025.
- This forecast builds on gradual growth, following $22.4 billion spent in 2024 and exceeding the earlier peak of $22.9 billion recorded in 2023.
- About 76% of Americans plan to celebrate, with nearly half buying gifts for dads or stepdads, and others for husbands, sons, and brothers.
- This year, spending on Father’s Day gifts is projected to average $199.38 per shopper, with many seeking distinctive presents or memorable experiences such as concert tickets and cooking classes.
- The record spending suggests increasing consumer generosity, driven by diverse gift recipients and rising interest in curated boxes and subscription services.
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NRF: Father’s Day spending to hit record $24 billion
WASHINGTON – It looks like dad will be getting more gifts this year. Father’s Day spending is expected to reach a record $24 billion in 2025, according to the annual survey released Thursday by the National Retail Federation and Prosper Insights & Analytics. The figure is up from last year’s $22.4 billion and exceeds the previous record of $22.9 billion in 2023.“Americans are embracing meaningful traditions and holidays, and this Father’s Day, s…
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