'Father of Peeps' marshmallow candies Bob Born dies at 98

Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98

Birn was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Pennsylvania.

'Father of Peeps' marshmallow candies Bob Born dies at 98

Ira

Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98

The family business behind a staple of Easter baskets was founded by a onetime rabbinical student from Berdichev, Ukraine.

‘Father of Peeps’ marshmallow candies Bob Born dies at 98

Ira “Bob” Born, a candy executive known as the “Father of Peeps” for mechanizing the process to make marshmallow chicks, has died. He was 98.

'Father of Peeps' marshmallow candies Bob Born dies at 98

Bob Born earned his nickname for mechanizing the process to make Peeps, speeding up the process from 27 hours to less than six minutes.

'Father of Peeps' marshmallow candies Bob Born dies at 98

Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for mechanizing the process to make marshmallow chicks, has died. He was 98.