Farmer Focus Sold as Humane and Halal. PETA Says the Reality Is Far Less Ethical - Green Prophet

Farmer Focus Sold as Humane and Halal. PETA Says the Reality Is Far Less Ethical - Green Prophet

Farmer Focus chickens, via PETA Consumers are willing to pay more for chicken when labels promise something better: humane treatment, traceability, organic practices, free-range, grass-fed, halal certification, and family-farm values. Virginia-based Farmer Focus built its reputation on exactly that proposition. The company markets its chicken as traceable to individual farms, halal-certified, and certified humane. Its products are sold through m…