US EditionFanta Reaches Out to Gamers with Xbox Anniversary Collaboration
The promotion includes five game-themed variants and QR codes that unlock challenges, in-game rewards and competitions for Xbox fans.
- Starting next month, Microsoft will release limited-edition Fanta cans and bottles featuring Xbox-themed packaging with five unique variants for Halo, Call of Duty, and Diablo franchises.
- Following a difficult year of layoffs and declining sales, Xbox CEO Asha Shamar has pursued brand stabilization efforts, with this beverage partnership targeting a broader consumer base amid challenges.
- Participating customers can scan QR codes on packaging to unlock interactive challenges offering in-game rewards, including a Fanta-colored suit of armor for Halo: Combat Evolved and a 1966 Toyota Sports 800 for Forza Horizon.
- Beyond in-game rewards, participants entering competitions can win hardware prizes including a ROG Xbox Ally, an Xbox Series S console, and a one-month subscription to Xbox Game Pass.
- To mark Xbox's 25th anniversary this year, Microsoft is revitalizing key franchises including Halo and Gears; Jason Ronald, vice president of Next Generation at Xbox, said "We'll be rolling out new ways to play some of the most iconic games from our past.
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Players can 'unlock Xbox-themed interactive challenges' by buying special edition Fanta cans plus win in-game content for Call of Duty and World of Warcraft, along with console prizes
Xbox is celebrating its 25th anniversary with a Fanta collaboration with themed bottles for a collection of games, as well as new in-game content for those same titles.
Fanta Has a New, Limited-Edition Flavor Coming to Shelves
Plus, a special-edition collection of the beloved beverage.Credit: Adobe/AllrecipesWe're only a few months into 2026, and it's already shaping up to be a banner year for soda fans. Coca-Cola is reviving nostalgic versions of fan favorites like Diet Cherry Coke, along with new releases like Sprite Chill Mango Citrus and Coca-Cola Cherry Float. PepsiCo is hot on its heels, bringing its own Pepsi Prebiotic Cola to shelves nationwide and regularly r…
Xbox becomes 25 years old. For the anniversary, the company collaborates with Fanta. And I know what that sounds like now, especially since today is the first of April. But don't worry: Xbox posted the blog post for this collaboration live yesterday. So it's not an April joke, but a real crossover. Read more
Xbox Is Partnering With Fanta To Celebrate Its 25th Anniversary
Though we’re sure a fancy new controller is right around the corner, Xbox is beginning its 25th anniversary celebrations with a collaboration with the soft drink brand Fanta, where it’ll slap iconic characters and franchises onto cans and bottles with the promise of in-game rewards and prizes. According to the Xbox Wire post, the promotion is set to begin on April 6, and fans will be able to scan QR codes on the can or bottle’s packaging to ente…
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